How To Activate Your Brand’s Facebook Page

What are some of the common practices behind successful branded Facebook pages? Frederic Baffou, a former Philip Morris exec who blogs on marketing at Customer Centric, is writing a three-part series this month on social media marketing.

In the first article, Baffou reports on results of following eight brands’ Facebook pages over a three-month period.  While it’s not exactly a scientific sample, I personally think we can learn a lot from disciplined observation of smaller data sets. Here are some of his interesting findings:

• Brands usually post less than once per day regardless of the product category and size of their fan base.

• 58% of posts fall into three main categories.

• Luxury brands tend to focus on sponsored events.

• Specialty brands tend to focus on new product information and online sales.

What do we get from this? Once again, we’re seeing the importance of maintaining consistency: specifically, maintaining a consistent schedule and focusing on core ideas.

 

Comments

[bedroom furniture]

great man :D